Position Number: 000373 Department: University Communications (Adm) Employment Type: Permanent - Full-time Months Per Year: 12 Essential Duties and Responsibilities: Lead and coordinate institution-wide email marketing efforts by managing a centralized calendar, aligning strategies across departments. Oversee the creation of targeted campaigns, an email preference center, and strategic content to enhance engagement and support University goals. Serve as the “air traffic controller” for email sends across University Communications, University Advancemen,t and the University at large. Develop and maintain a centralized email calendar within University Advancement to prevent oversaturation and ensure strategic alignment. Act as the primary liaison for the integration of Ascend with Marketing Cloud and other enterprise platforms. Lead the creation and implementation of an email preference center as technology allows to provide audiences with opt-out and subscription options. Guide the development of targeted, behavior-based email campaigns that support institutional priorities and user engagement goals. Create content for email marketing for stakeholders within University Advancement and the University at large. Minimum Experience / Education: Required Minimum Qualifications: Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. University Preferred Qualifications: Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience Preferred Education Skills and Experience: Bachelor’s degree in marketing, communications, or a related field. At least 2 years of experience in email marketing, audience engagement, or a related digital marketing function. Experience working with CRM and email marketing platforms such as Salesforce Marketing Cloud or equivalent. Demonstrated ability to lead complex digital marketing projects across multiple stakeholders. Experience in graphic design platforms through Adobe Creative Cloud Proficiency in analytics tools and a data-driven mindset. Familiarity with email preference centers and subscription management. Strong organizational, interpersonal, and project management skills. Experience working in higher education or other mission-driven environments is preferred. University of North Carolina at Charlotte
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